When like-minded agricultural distributors, retailers and growers work together, their combined expertise can deliver solutions that make a difference for the industry. It’s central to how UPL Corp has built a strong, growing presence in North American agriculture. The UPL OpenAg® commitment to collaboration fosters an environment where we all work together to meet the unmet agronomic and economic needs of growers.
“Growers’ needs are constantly evolving, and we strive to keep them ahead of the challenges they are facing today and better prepared for the challenges they will face in seasons to come,” said David Elser, head of North America, UPL. “Our collaborative work with other leaders in this industry helps us build better solutions for ongoing crop pressures, more efficiently and more quickly.”
Today, the robust and growing UPL portfolio of products offers a wide range of crop protection and biological solutions designed to help growers maximize yields while ensuring the long-term health of their operations. In 2024, UPL launched IronGate™ herbicide for spring and winter wheat, with two active ingredients that combine to provide a new level of control on a broad spectrum of troublesome grasses, including multiple brome species.
“We’re excited to introduce even more new products that reflect our ongoing commitment to delivering differentiated and sustainable solutions. By 2029, our goal is to have 50 percent of our portfolio be differentiated or sustainable products,” Elser said. “And we’re also building new levels of service and support for those products by leveraging our dedicated team of field experts, who support growers’ operations every step of the way.”
Independence brings better product reliability and performance
But even the best products are ineffective if retailers can’t stock them and growers can’t use them. It’s why UPL maintains an independent, integrated supply chain to help provide solutions to growers whenever possible.
“UPL is unique in that we manufacture the majority of what we sell, including raw ingredients and finished formulations,” Elser added. “This not only gives us an advantage over those who source their supply, but it enables us to employ proprietary processes and leverage our formulation expertise to ensure product performance is consistent.”
With agriculture getting more challenging by the season, it’s more important than ever to choose the right partner. Contact your local UPL sales representative, local retailer or visit uplcorp.com/us to learn more.